The First Message
Sarah Nagallo’s first message to us was short. Basically, she said she was opening a bar in Manila, Philippines. On top of that, the venue would have a stage and a staircase. To give us a better idea, she attached a few photos and a short video.
As we looked through them, the photos showed a raw construction site. Specifically, concrete floors, exposed pipes, and unfinished walls. In addition, there were workers in hard hats walking around. So clearly, it was still very early in the process.
Interestingly, she didn’t have a design yet. In fact, she didn’t even have a clear plan. What she did have were some basic ideas — a billiard element in the logo, her company name, and a specific color tone. Besides that, she picked a few reference images from our logo gobo light library.
And that was it. No long emails. No complicated brief. Just a real person with a real project, trying to figure things out.
So, we replied. And that was the beginning.
The Person Behind the Messages
Once we responded, our sales representative, Jennie, took over the conversation.
Over the next few days, they talked back and forth. For example, Sarah would send a message in the evening, Manila time. Then, Jennie would reply in the morning, our time. Overall, nothing was urgent. Instead, it was just steady communication.
To be honest, Sarah was not demanding. Likewise, she was not in a hurry. If anything, she just wanted things done right.
So here is how it worked: Jennie asked questions. Then, Sarah answered. After that, Jennie made suggestions. Finally, Sarah said yes or no. As you can see, it was not dramatic at all. Really, it was just two people working through a project step by step.
Six Versions, One Week
The first task was the logo.
To get started, Jennie made six versions for Sarah. Importantly, all of them were exclusive — no templates, no recycled designs.
Now, about the differences between versions: they were not huge. Actually, most of the changes were in font details and small refinements around the letters. For instance, a curve here. Or a spacing adjustment there. At first glance, nothing would jump out to a casual observer. But these are the kind of details that matter when you are putting your name on a business.
In terms of time, the whole logo design process took less than one week.
When Sarah saw the final version she liked, she sent back a single word:
“Amazing.”
Notice that it was not a paragraph of praise. Similarly, it was not a dramatic reaction. Instead, it was just honest, direct feedback. For us, that was enough.
Beyond the Logo: What Else Did She Need?
Once the logo was settled, Sarah started thinking about the venue itself.
As a result, she decided to order two types of lights from us.
The first was a water ripple light. Specifically, she wanted it for the stair area. Here is what it does: the light creates a soft, moving water effect on the floor or wall. So, it is good for atmosphere but not too flashy. To be clear, she did not ask for anything fancy. She just wanted the stage to feel different from the rest of the room.
The second was two logo lights.
Let me explain how they are used:
- First of all, one projects her company logo. She placed it in the bar area. That way, every time someone looks up, they see her brand. In short, simple brand reinforcement.
- On the other hand, the second one is different. She put it at the staircase turn. Here is the key point: the light does not just look good — it also indicates the turn and alerts customers as they walk. So, it is a small safety touch built into a decorative product.
Overall, no over-engineering. Similarly, no unnecessary features. Just practical choices based on what the space actually needed.
The Review She Left
A while after the products arrived, Sarah sent us a longer message.
Here it is, exactly as she wrote it:
“To be honest I am very satisfied with the product. I highly recommend Jennie to be at your service.
She really means well in doing business with client. She helped me designed and set up my logo. When I received the product — really wow.”
Now, three things stand out in this message.
First of all, she said “to be honest.” In my experience, that is not something people say when they are being polite. Instead, that is something people say when they are about to tell you the truth.
Secondly, she recommended Jennie by name. Notice that: not the company, not the products, but the person who helped her.
And finally, she said “really wow.” Not “excellent.” Not “five stars.” Just “wow” — the kind of reaction you cannot fake.
Where Things Stand Now
At the moment, the building is still under construction.
To be honest, we do not have finished photos yet. For example, the lights are not installed. Similarly, the logo is not on the wall. And of course, Sarah’s billiard hall and bar is not open for business.
However, here is what we do have: the products have been delivered, and the design work is done. Most importantly, Sarah knows what she has, and she is happy with it.
Going forward, we will stay in touch. When the venue is finished, she will probably send us photos. Until then, we wait — just like she does.
And finally, we wish her good luck. To be fair, running a business is hard. Also, getting a venue from raw concrete to opening day takes time. But she is moving forward, and we are glad we could help with part of it.
A Few Thoughts for People Reading This
So, if you are a billiard hall or bar owner, here is what this story might tell you.
First, you do not need a finished venue to start working on your logo or your lighting. Second, you do not need a perfect design brief. What you really need are a few basic ideas and someone who will listen to you.
Similarly, if you are an entertainment venue decorator or designer, this is the kind of work we do regularly. For instance, custom logos and practical lighting with no unnecessary complexity.
And finally, if you are in the Philippines market, looking for entertainment lighting or custom logo design for your billiard hall, Sarah’s project is one example of how we work. In short: not fast, not flashy, just steady and honest.
A Final Note
Just so you know, we do not write this to brag. Actually, we write this because Sarah took the time to leave a thoughtful review, and because her project was a good example of how we try to do business: listen, ask questions, deliver what was agreed on, and stay in touch afterward.
So, if you have a similar project, you can reach out. For example, send us your raw space. Or tell us your basic ideas. Then, we will tell you if we can help.
To sum it up: no pressure. No hype. Just work.